Less is more...

I really liked this comment from Nick Reynolds. It was about the BBC's new Music site; but I think it reflects one of the things we need to be thinking about at TheSite.org... producing more content isn't always the most constructive use of our time:

As an idea it is simple and brilliant, and it also runs completely counter to the BBC’s traditional way of doing things.

We think the answer to any problem is to make more stuff. This works on radio on TV because they are time bound. Once you’ve filled up 24 hours with a day’s worth of programmes it’s pointless to produce any more. But the internet is not time bound – it’s potentially infinite. You can pump more and more stuff into the ether forever. But if it’s not linked to anything else and impossible to find you’re just clogging up the system. The solution on the internet is to do less, make it work harder and ensure that everyone, everywhere can find it, share it and use the data.