Interview with DK from MediaSnackers

We've been asking various people if they'd like to contribute on our blog...

DK, the man behind MediaSnackers, agreed to answer a couple of questions to get us thinking about what we want to do with TheSite.org:

How do we ensure young people feel they can trust our brand?

Many clients ask this and our usual response of authenticity, dynamic content, shared mediums etc I'm sure you're aware of. There is a great presentation full of gems to explore here and a superb 'trust equation':

Understand your brand first and then move into areas of developing trust.

How do we stand out in a more crowded/matured web?

You're not going to stand out unless you have the money, resources (time, design / media skills, people etc) and / or products / services... the web by its very nature is crowded so refocus this question. What are your metrics for success? Is it uniques? Interactions? UGC? Links created? Partnerships gained? Stories collated? And so on and so forth.

I'm not being glib it's just so many people try and be more popular, get higher traffic etc without focussing on what they specifically do and then try and do it better...

Thanks to DK for his responses, and here's hoping it's the first of many connections we make with people as we try to ChangeTheSite.org